Consumer Brand Manager

Position: Consumer Brand Manager
Location: United States, Fully Remote (Eastern or Central Time Zone Preferred)
Salary: $115,000 - $120,000 USD + up to15% Bonus + Comprehensive Benefits

Our client is seeking a Consumer Brand Manager to join a growing marketing team supporting a portfolio of energy-based aesthetic devices within a highly competitive healthcare and wellness market. This is an opportunity to take ownership of patient and consumer marketing initiatives that directly influence customer growth, brand engagement, and revenue generation.

The role offers a unique blend of strategy and execution, allowing you to shape marketing programs, create impactful consumer campaigns, and develop tools that help customers successfully promote their businesses. Ideal for a digitally savvy marketer with strong storytelling abilities, this position provides significant visibility across the organization and the chance to make a measurable impact on both brand performance and customer success.

Key Responsibilities:

- Develop and execute consumer marketing initiatives that increase brand awareness, engagement, and treatment consideration
- Translate brand strategy into scalable marketing programs that support customer adoption and local market activation
- Create and manage integrated campaigns across digital and traditional channels aligned with business objectives
- Develop customer-facing marketing resources, toolkits, and promotional assets that support post-sale engagement
- Partner closely with sales, customer success, and marketing teams to identify opportunities to improve customer utilization of marketing programs
- Oversee the creation and optimization of consumer content across websites, email campaigns, social media, landing pages, and marketing platforms
- Ensure all marketing materials maintain brand consistency, regulatory compliance, and messaging alignment
- Develop compelling consumer education and awareness content that communicates key benefits and differentiators
- Support demand generation initiatives designed to increase consumer inquiries, engagement, and conversion
- Analyze campaign performance, content utilization, and engagement metrics to identify opportunities for optimization
- Leverage market research, customer feedback, and consumer insights to enhance marketing effectiveness
- Monitor industry trends, competitive activity, and evolving consumer behaviors to inform marketing strategy
- Collaborate cross-functionally with commercial, creative, digital, and product teams to deliver marketing initiatives on time and within scope

Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or a related field
- 4+ years of experience in consumer marketing, brand management, digital marketing, or customer marketing
- Experience developing and executing consumer-facing marketing campaigns and customer enablement programs
- Background within beauty, skincare, aesthetics, luxury consumer products, healthcare, wellness, or related industries is highly preferred
- Strong understanding of digital marketing channels, content strategy, and performance marketing
- Demonstrated ability to translate brand strategy into practical marketing programs and tools
- Exceptional storytelling, content development, and communication skills
- Strong analytical capabilities with experience interpreting campaign performance and consumer insights
- Ability to thrive in a collaborative, cross-functional environment while maintaining ownership of key initiatives
- Portfolio of relevant marketing work required
- Willingness to travel approximately 20% to 30% for industry events

Please send your resume in Word format to Ilse den Besten at ilse.denbesten@quantum.ca.

All applications are reviewed by our recruitment team, and hiring decisions are made by people. We may also use AI-enabled tools to support parts of the application review process.

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