Director, Demand Generation (Contract) 

Position: Director, Demand Generation
Location: 100% remote (candidates based in Canada or the United States)
Salary: $80–$100/hour CAD (approximate and flexible; open to more senior candidates with higher compensation expectations depending on experience)
Job Type: 1-month contract (with a strong potential extension)
Start: Immediate / as soon as possible
Posting Type: Open vacancy

Our client, a Toronto-based B2B technology organization, is seeking an experienced Director, Demand Generation for a short-term engagement. This role is suited to a senior marketing leader who can quickly assess existing marketing activity, identify opportunities for optimization, and drive improvements in pipeline generation performance. 

Role Overview

This is a hands-on leadership role focused on evaluating, strengthening, and executing demand generation initiatives across key marketing channels. The successful candidate will bring a strong blend of strategic thinking and practical execution, with the ability to step into an existing environment and deliver quick, measurable impact. 

Key Responsibilities:

- Develop and execute multi-channel demand generation initiatives to support pipeline growth objectives. 
- Lead and optimize integrated marketing programs across digital, email, paid media, webinars, content, and other core channels.
- Identify opportunities to improve campaign effectiveness, audience engagement, and conversion performance. 
- Work closely with internal stakeholders across marketing, sales, and operations functions to support go-to-market priorities. 
- Analyze campaign performance and translate insights into actionable recommendations. 
- Support coordination and prioritization of marketing activities within a small team environment. 
- Contribute to improving processes, performance tracking, and overall marketing efficiency. 

Qualifications:

- 7+ years of B2B marketing experience, including leadership exposure in demand generation or growth marketing. 
- Proven ability to design and execute multi-channel marketing programs that support pipeline generation. 
- Strong understanding of marketing automation platforms, CRM systems, and digital marketing analytics tools. 
- Experience working in close collaboration with sales teams to support lead management and conversion objectives. 
- Strong analytical and problem-solving skills with the ability to interpret campaign performance data. 
- Excellent communication and stakeholder management skills. 
- Experience in a B2B technology environment is preferred.

Please send your resume in Word format to Arriane Liangcungco at arriane.liangcungco@quantum.ca.

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